Independent Pharmacies are about community. What kind of services are around your Pharmacy? Long Term Care? Adult Foster Home? Hospice? These are the businesses that your Pharmacy needs to go after.
What services do you provide? Do they recognize your brand? What will make you stand out from other Pharmacies in your area? Your message! Businesses in your community want to partner with local, they want to get to know you and your staff. This starts with an online presence.